Danny Annan Mobilizes NDC Groups For ‘Door to Door’
In an unconventional and potentially game-changing move, the ruling National Democratic Congress (NDC) has tasked its social media operatives to hit the campaign trail to undertake the popular door-to-door campaign initiated by the NDC, TheCitizensGhana.com can report.
This initiative is being anchored by the 2016 National Campaign Office of the party coordinated by Kofi Adams.
Incidentally, Danny Annan, the originator of the door-to-door campaign of the NDC-which was used effectively during the Presidential campaign of Professor Evans Atta-Mills’ in 2008, is the one tasked to coordinate the NDC social media campaign.
“Social media is the biggest communications medium now, and if we are to take our messages on our life-changing achievements and transformational projects that this country has seen in the last 8 years, to our people , then we need to coordinate these groups and their social media platforms very well, so that we can maximize their effect,” Danny Annan told a large group of NDC social media volunteers in Accra this week.
“There is a lot of strength in numbers and it is the wish of His Excellency the President, that as a party we take full advantage of this huge numbers and create strength for our great party,” he said.
The NDC has surmised that it could harness the strength of its social media volunteers who have anyway been pushing the party’s transformational agenda vigorously out of their own accord. Now they would be physically pushing that agenda as well with the special task force set up with Danny Annan as coordinator.
Danny Annan is known for his radical strategies which has helped the NDC immensely. He is renowned as a grassroots person within the party and has amassed broad experience from the various top roles he had played in the party. He was formerly the Greater Accra Regional Chairman of the NDC and later a deputy National Chairman of the NDC.
The NDC’s door-to-door campaign has been described by party supporters as very effective in taking the message of transformation of the John Dramani Mahama administration to the hinterlands with no access to modern mass media platforms.